Strategic Communications

With over twenty years' experience working with major clients across a broad sector spectrum on HR Communications and Organisational People Marketing, we bring a wealth of experience in this crucial area, having worked at senior level within client organisations.

The power of an organisation's employer brand and its ability to engage with its people is key to sustainable success and has a direct bearing on both share price and productivity. Research tells us that an employee in the wrong job, i.e. one that is incorrectly performance managed and is unable to engage with the organisational goals and objectives can cost the organisation at least fourteen times their annual salary.*

So creating strategic communication, whether it's aimed at employees or a wide range of other stakeholder's results in organisational success in the short, medium and long term.

Our expertise in strategic communications covers a wide range of possible outcomes, each one tailored to the stage in its journey that the client organisation has reached. The following broad headings are designed to give you an overview of recent project work:-

• Internal communications
• Mission/Vision/Value creation
• Employer branding
• Employee engagement
• Candidate attraction
• Recruitment/retention strategy
• Career development

To create appropriate communication strategies for clients we deliver this work through workshops, conferences and training events, by one to one coaching and by the authoring of strategic plans and reports. We also project manage the delivery aspects of corporate communications deliverables via our trusted partner organisations.

*'Top grading: How leading companies win by hiring, coaching and keeping the best people' Brad Smart

Case Study

Supporting the leadership and management of change in a large UK university